The Monaco Yacht Show presented the new corporate identity of its 26th edition to be held from September 28 to October 1, 2016.
In the continuity of a new brand positioning started in 2014, this year’s MYS visual is the illustrated rendering of the show’s strategy to enter a new niche of potential wealthy clients and give them the opportunity to find out more about the superyacht art of living.
The visual represents the sophisticated outfits of the Haute Couture collections, where everything is possible, harmonious, luxurious and the best materials are used. This is the same in superyachting.
Each year, the MYS unveils a new collection of 120 vessels, of which about 40 units are a worldwide exclusivity. All the professions in relation to superyachting are shown in the imagery: the construction of a superyacht involves dozens of fitting companies, suppliers and craftsmen, who work on tailor-made orders, propose upmarket yachting equipments or develop new technological solutions. And circa 560 of them will exhibit their best know-how, innovations and services in Monaco.
This visual also reflects the will of the MYS to keep on improving the quality of services and facilities at the show but also developing specific projects to attract a very high-profile clientele coming from worldwide to Monaco. More information on these projects very soon.