Bar Refaeli, Lapo Elkann and Pelé, the brand’s ambassadors, attended the inauguration of Hublot’s second manufacturing building

In order to keep pace with increasing demand and maintain the vertical growth of its production, Hublot inaugurated its second building September 29, 2015—just 6 years after opening its plant in 2009.

This doubles the surface area of the production centre in Nyon. The appointment was made a year and a half ago when ground was broken on the site and… Here we are! On 29 September, Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group’s Watch Division, and Ricardo Guadalupe, CEO of Hublot, inaugurated Hublot’s second large manufacturing building.

Three hundred guests from around the world including ambassadors, VIP guests, friends of the brand and journalists were there for the event. At their sides were Bar Refaeli. Lapo Elkann and Pelé, all ambassadors for Hublot, who made the trip to celebrate this milestone in the brand’s history. They took part in the show to handover the keys from the existing building to the new building.

The ceremony kicked off with Pelé, followed by a “goal” by Michel Pont creating an enormous Big Bang. This was accompanied by the spectacular arrival of Bar Refaeli going between buildings H1 and H2 via a Formula 1TM style walkway, as found on Grand Prix tracks around the world, which offers direct access between the two buildings.