Bugatti customers now have an opportunity to experience the brand world of the French super sports car maker in Düsseldorf.
The main focus in the luxurious facility, with an area of 102 square meters, is of course on the latest product – the 1,500 PS Bugatti Chiron with a top speed of 420 kilometres per hour. A dream car in silver and blue. Düsseldorf is the fourth Bugatti dealership in Europe with the new showroom design. The legendary brand had presented the new CI design for its dealers for the first time last autumn. Bugatti currently has 32 dealers in 17 countries, including four in Germany.
The showroom, with an area of 102 square meters, is located at Höherweg 95 on the “auto mile” in the Düsseldorf district of Flingern. The showroom concept in Düsseldorf gives visitors an opportunity to experience the Bugatti brand values of Art, Forme, Technique and the flair of the company’s headquarters at Molsheim in Alsace.
For example, there is a Heritage section devoted to Bugatti’s brand values. Each of the values is illustrated by one wall-mounted pillar, each featuring a screen with films and animations focusing on the particular value.
A horizontal communication strip running along the wall is used to display product information and images as well as highlights from the history of the brand. Customers can also configure their new Bugatti here. Everything can be controlled intuitively using an iPad or tablet after customers have taken their seats in the luxurious lounge.
The lounge is equipped with furniture from Bugatti Brand Lifestyle, designed especially for the brand’s new showrooms. The organically shaped armchairs are made from the finest leather and blue carbon fibre, high-grade materials requiring complex craftsmanship of the type which are also used in Bugatti super sports cars. The sides boast the EB logo.
A curved white brand wall with adaptable ambient lighting sets the scene for the star of any Bugatti showroom – the Bugatti Chiron, the world’s most powerful, fastest, most luxurious and most exclusive production super sports car.